reading response

who knew typology was so thought-provoking?

This week I've been reading our Typology book and tapping into my love for lettering. I always spend the majority of my design-time focused on the typeface and size of my assignment. The way the words appear are just as important as the words themselves. Typology took me on a journey through the history of typology (imagine that) and gave me great perspective on the ways that typography has changed at different times and places throughout history.
My mother, a history professor, will love talking about this some day, dare I ever bring up the topic. A background of history and a perfectionist obsession with typography was in heaven.
To read how designers like Hector Guimard and F.T. Marinetti used typography to change the face of the art and reflect on the artistic and social environments surrounding them impacts the way I view my role as designer. What changes could I make to the designer world? How does our society effect our designing choices? And how will this change over time?
We shall see.