This assignment taught me a great deal about the industry side of regional magazines. I enjoy reading Kansas City Home and Gardens, The Pitch, St. Louis magazine and other Missouri publications, but until now I hadn't realized that the success of these publications is largely based on their ability to remain up to date with trends and issues in their community and provide 417-land residents with a publication unluck any other that is tailored to their region.
4.02.2007
Regional Magazine Trends
Response to the Trends Assignment
I was first introduced to 417 Magazine when I was reporting on the 2006 Magazine Publishing Summit. At that time, I was focused on their use of their website to attract readers and revenue, but I soon realized that 417 was a publication that I would love to work for some day.
This assignment taught me a great deal about the industry side of regional magazines. I enjoy reading Kansas City Home and Gardens, The Pitch, St. Louis magazine and other Missouri publications, but until now I hadn't realized that the success of these publications is largely based on their ability to remain up to date with trends and issues in their community and provide 417-land residents with a publication unluck any other that is tailored to their region.
This assignment taught me a great deal about the industry side of regional magazines. I enjoy reading Kansas City Home and Gardens, The Pitch, St. Louis magazine and other Missouri publications, but until now I hadn't realized that the success of these publications is largely based on their ability to remain up to date with trends and issues in their community and provide 417-land residents with a publication unluck any other that is tailored to their region.
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