I sat in on Judy Bolch's seminar at last week's MAP Summit. The seminar gave magazines a variety of ideas on ways to think differently about the packaging of their stories. Now that I have found design, I have nightmares about having to doing any reporting ever again. However, Judy Bolch put a great spin on things by saying that a great way to bring new life to stories is to look at design.
She shows various spreads from magazines that were attending the summit and others that used the layout to tell the story.
I was particularly impressed with the spreads from 417 in Springfield, Mo. I've looked at this magazine before as a possible future employer. I'm really interested in city and regional magazines and in Missouri, 417 is in my opinion one of the most impressive ones on the market. They seem to appeal to a wide range of readers and their design is formated but still leaves room for creativity and innovation.
It turned out to be a lot more interesting than I expected and I got a real kick out of listening to Judy Bolch.
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