2.27.2007

Critical Review

Prototype Pill Popping


I wasn't surprised that my feature design for Poise received an abundance of criticism. I should have listened to my own criticisms of the spread and either focused more time to fixing the problems or gone in a different direction completely.
The photo is too large and doesn't flow with the general design of the other pages in the magazine. The quality of the photo doesn't help either, stock photography and I are at war; unfortunately, the stock photography seems to be winning.
The typography is way off. I wanted something that was reminiscent of a prescription type, but looking at it now, not only does the type clash with the story's focus, but the color is almost sickening.
I went against my nature instinct by choosing to use pink pills. It reminded me of Valley of the Dolls, one of my favorite novels, but the harshness of the saturation goes against my determination to make this magazine different from all of the others that use pinks and neutrals.
The body is too text heavy; a result of placeholder text and lack of knowledge about feature possibilities. Next time, I'll take the time to make something up so that I'll have a better idea of how it would really look.
Lots of things wrong with this design. It will be exciting to see how things change from beginning to end.

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