For the historical perspective assignment I looked at the Ladies Home Journal throughout the 1930s. The magazine, one of many Meredith publications, has been changing since its conception in 1883. It was really interesting to see how much the magazine's appearance and design elements changed just in that decade. The most noteable differences were to the typographic choices of the designers. At the beginning of the decade titles and subheads were all in a loopy script, reminescent of the Art Nouveau era. Victorian frames were used around drop caps and illustrations were the main focus of feautre articles.
It wasn't until the later part of the decade that designers began to experiment with various typefaces and different ways to design feature and department pages.
This assignment was emphasized the importance of content driven design. I'm beginning to develop protocalls for Balance (name still under construction) and this assignment has led to me think more seriously about the types of typography and graphic styles that I want to include in the design of the magazine.
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