This is a cover that I put together for the Meredith magazine, formerly known as Balance, now destined to be either Polish or Poise. The target audience is a 30-year-old woman who is balancing a relationship, career, healthy lifestyle and friendship, while trying to fit in time for herself. The magazine, though not specifically labeled as a Real Simple competitor, is geared at the same crowd. I used a script typeface, to appeal to the light-hearted yet sophisticated reader and used neutral colors to create a serene appearance to the cover. My photo choice was based on the idea of wanting to appeal to women ranging from their mid-20's to mid-40's. The woman has a natural fun life to her, but she also looks busy.
1 comment:
I think it looks really professional. I have a question...is that the Esquire font? I just looked at a ton of esquire mags and that "s" is burned in my brain!
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