Designs In The Making

Poise RePurposed

This is one of my covers for Poise, formerly Balance. I'm trying to incorporate a younger audience. I chose a picture of a younger woman in a less serious environment. The picture creates a good sense of serenity and the colors and scene are good for a spring or summer publication. I changed the logo and incorporated more vibrant colors. My biggest challenge is making Poise stand apart from its competitors but be on the same level of sophistication so that it still appeals to their same readers. I like this cover a lot better than the first one. This cover looks more fun and youthful, which could be a good thing or a bad thing, dependent on the editorial direction their planning to pursue. Either way, the mix of typography and color add visual interest compared to other women's magazines.