Response: Color

It's a colorful world after all

Reading Pantone has been a great tool for figuring out color palettes for the designs that I've been working on this week. The back section, which shows color combinations and how they work together to create mood and appeal to senses is my favorite part of the book. Color is an important aspect to all designs. Whether you're using color in a feature spread to communicate the warmth of the coffee shop that the story focuses on; or you're deciding what colors to use on the cover of a soon-to-be launched magazine, hoping to appeal to a target audience; the color combinations and choices that you choose to include make a great difference on the success of the venture.